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(Promotion method, Managing promotion, Effective communication, Blending…

- - - - avoids media costs
- - - - Size of budget affects promotion efficiency and blend
      - task method—basing the budget on the job to be done.
    - - normal promotion effort (to final customer, or business customer)
    - - adoption curve: innovators, Early adopters, early majority, late majority, Laggards or nonadopters
    - - Market introduction stage -> Market growth stage -> Market maturity stage -> Sales decline stage
    - - getting customers to ask intermediaries for the product