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B207, Block 3: Building long-term success., cf8xgmajYn2hQv9iAepYt2WZ, The…

- - - - Consumer
      - Employee
    - - Tybout and Roehm (2009) four step framework
      - Griffin's (2008) ten recommendations
- - - - Listening
      - Open to views
    - - Influence
      - Negotiation
    - - Understanding
      - Recognise differences
    - - Forge teamwork
      - Work with conflict
    - - Long-term
      - Notice threats
  - - - Line management
      - Team peer
      - Project peer
      - Corporate
    - - Brand champions
      - Brand agnostics
      - Brand cynics
      - Brand saboteurs
  - - - Job involvement
      - Org. involvement
  - - - Maslow's (1943) hierarchy of needs
      - Herzberg's (1964) two-factor theory of motivation
- - - - Common agenda
      - Shared measurement system
      - Mutually reinforce activities
      - Constant communication
      - Dedicated backbone support