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CHAPTER 5: FACTOR THAT INFLUENCE ONLINE PURCHASING DECISION, why customer…
CHAPTER 5:
FACTOR THAT INFLUENCE ONLINE PURCHASING DECISION
Phenomena/Situation in online purchasing
Most of us take really important nowadays
Transform the internet into powerful force
Allow directly buy goods and service using a web browser
Turn into an important distribution and communication channel
Any time & any location
Traditional verse online
Factors Influence Online Purchase
Return policy
Delivery Method
Convenience
Payment Options
Time
Customer Reviews
Product
Secure & Privacy
ADVANTAGE
F2F Communication
Touch and feel products
Direct and less confusion
Easy to return the product
Disadvantage
Different payment method
The product may be in different price between the other store
Advantage of online purchasing
Benefits on Online Purchasing
Variety
Fewer Traps
Convenience
Discreet Shopping
Better Price
Disadvantage in online purchase
Accuracy of the item
Lack of the security
Diminished instant satisfaction
Unexpected shipping cost
Personally check the item
Issues of Online Shopping
Non-Delivery
Counterfeit Product
Non-Conformity
Deliveries Arriving
Defective Product
Charged An Additional / Unexpected fee
Fake Web Traders
why customer prefer shopping online
59% Easy to compare price
40% Spend less on gas
73% are time saving
55% Less prices
67% More variety
30% less taxes
3% Others
58% No crowd