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Building long term success building long term success - Coggle Diagram

- - - - Appraisal cost
      - Internal cost of defect
      - Prevention cost
      - External cost of defect
    - - Pareto chart
      - Checklist
      - Scatter diagram
      - Cause and effect diagram
      - Control chart
      - Satisfaction
      - Histogram
- - - - More cost effective to retain rather than replenish customers
      - Retaining customers provides profit
    - - Repeat purchasing
    - - Reconceptualises marketing as service for service exchange
      - Regards value as co-created by both parties to an exchange
    - - Buyer maintained
      - Bilateral
      - Seller maintained
      - Business to business
  - - - Brand agnostics
      - Brand cynics
      - Brand champions
      - Brand saboteurs
    - - Internal team peer communication
      - Internal project peer communication
      - Line management communication
      - Internal corporate communication
    - - "heart of the brand"
      - Employee empowerment
      - Consistency
    - - Provides staff focus for diverse organisational roles
      - Supports staff/customer relationships
      - Promotes coherent band identity
      - Enables feedback