Please enable JavaScript.
Coggle requires JavaScript to display documents.
Mind Map - Chapter 13, Marketing Eras, The marketing environment, The…
Mind Map - Chapter 13
Marketing Eras
Production Era
Selling Era
Marketing Concept Era
Customer Relationship Era
Emerging mobile / on demand marketing era
The marketing environment
Global Factors - Internet / Oportunitities
Technological factors - Computer / Internet Changes
Socio cultural factors - Values / Trends
Competitive factors - Speed / Service / Price
Economic factors - GDP / Disposable income / unemployment
The Marketing Mix - Applying the marketing process
Product - Designing a want satisfying product
Price - setting an affordable and profitable price
Place - putting the product in a place where people will buy it
Promotion - promoting or marketing the product
The marketing Research Process
Defining the question and determining the present situation
Collecting research data
Analyzing the research data
Choosing the best solution and implementing it
Marketing Segment
The process of dividing the population into groups that share similar characteristics