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Marketing: Helping Buyers Buy - Coggle Diagram
Marketing: Helping Buyers Buy
Marketing: Is the activities buyers and sellers perform to facilitate mutually satisfying exchanges.
Marketing Evolution: production, selling, marketing concept, and customer relationship.
Production era: Produce more and more. Greater demand than supply.
Selling Era: Selling and advertising in an effort to persuade consumers to buy existing products
Marketing Concept Era: Consisted of three concepts
Find out what consumers want and provide it for them.
A service orientation. Make sure everyone in the organization has the same objective: customer satisfaction.
.A profit orientation. Focus on those goods and services that will earn the most profit
Customer relationship era: Create customer satisfaction and loyalty
Marketing Mix : The basic of marketing. Price, product, place and promotion.
Designing a product
Find opportunities - Conduct Research - Identify a target market - Design a product based on the research
Do product testing- Determine a brand or name - Select a distribution system - Design a promotion, Build a relationship with the customers
Appropriate Price: Will be chosen by cost and competitivity.
Promotion Strategy: promotion includes advertising; personal selling; public relations; publicity.
Marketing research: marketers analyze markets to determine opportunities and challenges, and to find the information they need to make good decisions.
Defining the question (the problem or opportunity) and determining the present situation.
Collecting research data
Analyzing the research data
Choosing the best solution and implementing it
Environmental scanning: is the process of identifying factors that can affect marketing success.
Global Factors
Technological Factors
Sociocultural Factors
Competitive Factors
Economic Factors
Consumer market: consists of all the individuals or households that want goods and services for personal consumption or use and have the resources to buy them.
business-to-business: consists of all the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others
One to one marketing: means developing a unique mix of goods and services for each individual customer
Mass marketing means developing products and promotions to please large groups of people.
Relationship marketing tends to lead away from mass production and toward custom-made goods and services.