Customer Loyalty variables. - Coggle Diagram
Customer Loyalty variables.
Recommendation of our company or products to family and friends.
Member gets a member.
Level of initiative in recommending new clients.
Participation in communication and promotional activities.
Presence at events.
Registration in loyalty programs for periodic information about companies
Number of members of the family unit or participating companies.
Exclusivity clauses accepted in contracts.
Loyalty by advantage.
Search for new alternatives.
Level of concentration of products and services.
Customer contracting potential vs. actual hiring.
Current subscription or purchase vs historical transactions.
Products or services contracted exclusively vs shared with other competitors.
Hiring of highly linked products (those that involve a high level of commitment and future relationship with the company)
Frequency of renewal or use of products.
Average age of the contracted products.
Number and value of products contracted in a certain period.
Response rate to the proposal of new products.
Cancellation of services subject to renewal in time.
Customer interaction with different sales channels or networks used by the company.
Own channels versus alternative channels.