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Rebel Diva Academy 2020 - Coggle Diagram
Rebel Diva Academy 2020
AUDIENCE
Mid-career professional women 40+: have had job/financial security for a while. Mature, older, savings, more intention, older children - fewer distractions
Sleepless-Nights PAIN POINT: What do I now I've lost job/career/industry changed? How do I kickstart new career at 40+?
BURNING DESIRE: wants to find next job/career/venture in a meaningful career that pays for desired lifestyle
TARGET
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Via Influencers
Women's career, finances, lifestyle blogs & magazines
Women's Women's career, finances, lifestyle podcasts & radio
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OFFERS
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Downloadable worksheets, quizzes, infographics
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VALUE PROPOSITION
PROGRAM GOAL: Provide a structured process to identify your ideal career, create a job search masterplan & find next job in record time.
DIFFERENTIATION: structured, easy-to-follow proven process, books published, reviewed & nominated for awards, author's career & credentials
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DEALS
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Offer ebooks to influencers for free - if they like it, share ebook with their audience at 30-50% discount
Offer print book or ebook to company HR depts/counsellors, universities/government programs. If they liked it, give discount for bulk purchase.
Ebooks & audiobooks (4 each) subscription model: monthly fee to access all books with weekly video/webinar/course??
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