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Thank You Email - Introduction to VIP Club (Let's give the Club our…
Thank You Email - Introduction to VIP Club (Let's give the Club our own name)
After 3 Days - Did you know you can also use Hemp for Y purpose? Want to learn more?
Part of regular Newsletters
After product life span ends - Cross-sell/Upsell
Welcome Email - For new subscribers
Valuable Content 1A
Opened, but didn't click previous email
Valuable Content 2A - Different design and layout
Clicked through previous email
Valuable Content 2A - Same format
Didn't open previous email
Valuable Content 2A -Different subject line format
Valuable Content 1B
Opened, but didn't click previous email
Valuable Content 2B - Different design and layout
Clicked through previous email
Valuable Content 2B - Same format
Didn't open previous email
Valuable Content 2B - Different subject line format
Conversion/Consideration/Evaluation Email
Opened Content 1A/1B
Send email with relevant benefits & testimonials, product pricing/reviews
Didn't open previous email
Different subject line tone & benefits
Opened, but didn't click previous email
Different design layout
Opened Content 2A/2B
Send email with relevant benefits & testimonials, product pricing/reviews
Didn't open previous email
Different subject line tone & benefits
Opened, but didn't click previous email
Different design layout
Product Retargeting Email
Automated based on product viewed by customer - After 1 day
If didn't click through, then give a discount of 15% 3 days later
Cart Abandonment Email
Send email with discount of 15% after 1 day of cart abandonment