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THEME:
Expose Tobacco Industry Manipulation, Save the Next Generation -…
THEME:
Expose Tobacco Industry Manipulation, Save the Next Generation
Covid 19 - Facts
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#8 Increasing the risk of transmission through exhaled air undermining : the health benefit of a lockdown.
#9 #13 Top 2 transnational tobacco companies have also invested in creating a positive public image for themselves and for tobacco, through purported research and development on COVID-19 vaccine.
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#11 contribute to public misinformation about the dangers of smoking / vaping, despite the aggravation that tobacco products cause during the present crisis
#12 #61 industry’s public relations and social media responses reveals that it is utilizing the global COVID-19 crisis to promote “switching” (to heated tobacco) or vaping
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GUIDELINES
visual designs that portray how the tobacco industry manipulates information to sell its deadly products. :lock:
:warning:Participants must select one fact that will guide them in creating their content and graphics.
This year’s theme for World Health Organization’s World No Tobacco Day: "Protecting youth from industry manipulation and preventing them from tobacco and nicotine use."
Designs should aim to inform youth about industry manipulation and to ENCOURAGE them to participate in countering the industry.
Brainstorm
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Take control over your lives, no more manipulation
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They will tell you anything to profit off of you, will you face the consequences, to believe it? THEY DON'T CARE ABOUT YOU, that's up to you.
It's not your fault, they don't give you a choice.
"Nicotine addiction destroys the industry’s PR and legal stance that smoking is a matter of choice."
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Target children, so that when they are teenagers they'll smoke - nuances - tricks, colors, flavors
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Planting the seed in your brains, plant the idea que enraiza pelo seu corpo e pulmão como um câncer, na medida que você cresce e vai fumando,
zoom in - imagens de vários produtos do e-cigarro passando nos olhos da criança, imagens atraentes pra crianças - entra no corpo da criança e mostra a sementinhas sendo plantada e se enraizando (ou até a "indústria cultivando/regando essa semente com mentiras - its not bad for you / it's cool/ ") - zoom out adolescente fumando já viciado.
You are not as in control as you think, you were never in control.
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The bid bad guys doesn't look that bad anymore, has gone through moral and physical make over
Big tabacco wants your money
WHO wants your health, who are you going to trust?
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A imagem de artistas fumando passa a ideia de que algo normal, reforçar o comportamento
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Motivations
The global campaign will debunk myths and expose devious tactics employed by these industries. It will provide young people with the knowledge required to easily detect industry manipulation and equip them with the tools to rebuff such tactics, thereby empowering young people to stand up against them. This is especially important right now as studies show that smokers have a higher risk for a severe case of coronavirus.
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Other Facts
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#37 In the past, a tobacco company planning document once described the young adult audience as "kids" who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.
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40 Big Tobacco says: "We don’t smoke that s--t, we just sell it. We reserve that right for the young, the poor, the black, and the stupid."
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#65 The World Health Organization (WHO) stated that e-cigarettes are “undoubtedly harmful”, and warned that misinformation spread by the tobacco industry in claiming that they are “safer” constitute “a present and real threat” to public health
#68 Tobacco industry-fueled social media advertising to kids: with over 25 billion views of messages that associate vaping to fun; capitalized on kids playing “smoke tricks”
#69 Cigarettes cannot be “re-engineered” to make them acceptable in global commerce; they are inherently defective. There is no safe level of consumption, and they provide no necessary benefit to their consumers.
And to continue profiting from a product that you know will kill a significant proportion of your customers when used as intended is monstrous.
O cigarro mudando de cara, mas mantendo sua essência tóxica
#72 Among women, the tobacco industry has manipulated gender norms and promoted ideas that smoking represents independence, positive sexuality , a means of tackling restrictive gender norms and an option for weight control.