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art of rhetoric - Coggle Diagram
art of rhetoric
basic facts
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using the art of persuasion makes it tough to sometimes decide if you should even believe the person
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pathos
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appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Example- "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"
ethos
credibility
example: people use famous acts and actresses in advertisements because they are credible enough to say that you should use this product and also they have many followers and fans who would listen to them blindly and buy the product.
example: "according to the WHO..." saying that you get this information from an organisation that everyone trusts and it shows that the information in reliable and credible.
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logos
facts and logic
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uses evidences and citations to support your argument. uses facts that are true instead of emotions to prove something and get people on your side.
this method includes different analogies, examples, evidence, citations or any other forms of research and statistics.
It's also about the structure and the content of the speech and not only facts. The point of logos is to use factual information to convince the audience of something, but often speakers try to manipulate the audience by using false information, that the audience might think is true, based on how well they structure their speech and how they convey it.
example of logos : "private demand for the product has tapered off for the past three years, and this year's sales figures are at an all time low. It's time to research other options." this example uses facts and statistics.