Please enable JavaScript.
Coggle requires JavaScript to display documents.
How might we achieve a competitive customer experience in line with our…
How might we achieve a competitive customer experience in line with our belief in improving people's lives?
-
WHO: Stakeholders?
-
-
-
-
Our customers
Their customers' needs, wants and expectations
-
-
-
WHAT?
Differentiation
-
-
-
-
Value Chain Analysis
Value creating activities
Evaluate differentiation strategies to improve value
Identify best sustainable differentiation (product design, R&D, Advertising, Delivery, Support)
WHY?
COVID-19 has rushed industry disruption and change. Our customers face uncertainty and seek guidance. We must make their experience with us completely effortless, so they can focus on their higher priority needs.
Customer centered care leads to a positive customer experience, a successful customer journey, and an improved life for the customer and their clients. This facilitates loyalty and enhances reputation.
-
Each one of us is responsible for improving other people's lives - family, colleagues, customers and end-users.
-
HOW?
-
Compare to other markets
Medical devices (Cook, Stryker)
-
-
-
-
-
-