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M6: Contemporary Stakeholder Management - Coggle Diagram
M6: Contemporary Stakeholder
Management
Part A: Corporate Governance
Corporate social responsibility
Identifying stakeholders
Legitimacy theory
Institutional theory
Contingency theory
Stakeholder theory
Agency theory
Contracting theory
Corporate governance
Balancing stakeholder interests
Stakeholder management as a
compromise
International perspectives and
developments
Part B: Communicating with Stakeholders
Business communications
Internal communications
External communications
Planning for effective communication
Encoding your message for your target
audience
Audience segmentation
Communication planning
Sending the message
Assessing the results
Risks
Part C: Using Technology for Stakeholder
Management
Social media
Social media strategy
Risks and challenges
Stakeholder interaction
Policies and legislation
Business benefits from social media
Measuring the benefits
Social media technologies
The role of the accountant
Other technologies for engaging with
stakeholders
Mobile apps
Websites
Live streaming
Customer experience technologies
Part D: Reputation Management
Online reputation management
The effect of social media
Reputation management in a crisis
Rebuilding reputation after a scandal
Sustainability and reputation management
Greenwashing
Reputation management concepts
The role of ethics
Reputational risk
A model for understanding stakeholder
trust
Reputation management
Part E: Deeper Stakeholder Engagement
Drivers of change in stakeholder
engagement
An integrated strategic approach to
stakeholder engagement