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First outreach, Campaign Plan :, 2 weeks, 2 weeks, 2 weeks, 2 weeks -…
First outreach
Second Outreach
Execution: Follow-up mailer
Follow-up mailer (blog + success story + upcoming webinar)
Success story (non referenceable)
Blog (follow-up to assessment)
Webinar Invitational Mailer
:
Finalizing webinar details (date, agenda, speakers, partnership)
Configuring webinar in GTW
Creating the invitational mailer
Configuring LinkedIn paid campaign
Creating ads (relevant publications/PPC/Display)
Execution: Invitational mailer (HubSpot/Practice/Sales/Delivery)
Execution: LinkedIn paid campaign
Execution: Ads
Webinar Prep
Presentation deck formatting (optional)
Additional configuration (polls, Q&A, handouts etc.)
Leads tracking and reporting
Dry run
Post-webinar follow-up
Webinar report and lead qualifying
Custom follow-up mailers (+ execution)
Create on-demand webinar LP
Second Cycle
#
Publication/ Partner
Create Display Ads for publications
Content syndication
Landing page + mailer
Identifying relavant publications for guest blogs and ads
Prepare LinkedIn posts for paid campaign
Configuring the LinkedIn paid campaign
Cold mailer (showcasing toolkit)
Identify leads for cold mailer/ MRG / Inside sales
Execution: Cold mailer
Execution: Content syndication (guest blogging)
Execution: Ads in publications
Execution: LinkedIn paid campaign
Testimonials
Campaign Plan :
2 weeks
2 weeks
2 weeks
2 weeks