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Radio - Coggle Diagram
Radio
Radio
promotes new music from less known artists
Julie Adenuga is an influential force in the music scene
presenters' musical interests
presentation is light hearted and entertaining
playlist is not computer generated
human curation so listeners trust the expertise of the presenter
music is the main focus of the show
millions of tracks made available to customers
launched by Apple following its acquisition of Dr Dre's Beats Music and Beats Electronics
people prefer other people compared to computer programs
streamed 24/7 to over 100 countries
Radio 1 1967
he wanted to involve listeners and make them feel part of the show
they could send letters and requests
Tony Blackburn was hired for his experience of connecting with the young audience
many parts of the country couldn't receive it as it was a low quality wave
youthfulness, informality and jokes
Radio 1 and 2 were replacements for banned pirate stations by the BBC
despite this the BBC was viewed as stuck-up and boring
development of comercial radio
1990s to 2000s was conglomeration
1993 - Virgina Radio competitor
starts to become popular in the 1970s
Independent Local Radio
sound broadcasting act 1972
profit, rely on ads
uses and gratification theory
personal identity - finding yourself
personal relationship - companionship from media
surveillance - learning about the world e.g. news
escapism/diversion - disassociation from real world
active
digital revolution
digital audio broadcasting - changing the way a signal is broadcasted and making it more efficient
Ofcom - organisation that regulates broadcasting
deregulation - removing laws
internet radio gave way to thousands of stations
radio pre 1967
Radio Luxembourg - pirate radio
radio 1 to cater for young people
marine broadcasting act to control UK broadcasting
effects model
media producer transmits media messages to audience
passive