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Auto Email Plan Increase Customer Lifetime Value Email Strategy…
Auto Email Plan
Increase Customer Lifetime Value
Email Strategy Expansion
:check:
Post Purchase, Pre Certify
Voucher
Security+
Launched 6/10/2020
Network+
Launched 6/10/2020
A+ 1001
Launched 8/2020
A+ 1002
Launched 8/2020
:red_cross:General Certs
Launch TBD
Store Club
Monthly Reminder Emails
Launched January 2020
Expiration/Renewal Emails
To Launch July 2020
:red_cross:Onboarding
Launch TBD
:check:
Pre-Expiration Alumni
Certified 25 months - 36 months ago
Monthly Emails for 9 months
Renew Your Cert Quickly
A+
CertMaster CE
Trial Launching Q1 2021
Net+
CertMaster CE
Trial Launching Q1 2021
Sec+
CertMaster CE
Trial Launching Q1 2021
:check:
ReTake Campaign
A+
Passed 1001
Finish Up Campaign
To Launch Q1 2021
Failed 1001
To Launch January 2021
Security+
To Launch January 2021
Network+
To Launch January 2021
General Certs
To Launch January 2021
:check:
New Alumni
Certified 6 days - 1 month ago
Daily Emails for 1 Week
Version 1: Flow as of Q1 2021
Digital Badge
(Revise Q1 2021)
Brand Ambassador
(Revise Q1 2021)
Store Club
(Revise Q1 2021)
Version 2: Flow as of Q1 2021
Digital Badge
(Existing Version)
:red_cross:Skill Sync
(Launch TBD)
Brand Ambassador
(Existing Version)
:red_cross:Review Product on Store
(Launch TBD)
Store Club
(Existing Version)
Local Press Release
:red_cross:
Alumni Upsell
Triggered Emails based on Browse Abandon
If Browse Abandon <Cert> Product Page, then send discount for learning products?
What's Next?
Net+
Sec+
A+
Trial Launching TBD
Sec+
CySA+
Network+
Trial Launching TBD
A+
Net+
Sec+
Trial Launching TBD
:check:
Post-Expiration Alumni
Certified 3 years ago
Post-Expiration Discount
Certified 3 years ago + certification expired
Anniversary email with unique coupon code
Trial Launching Q1 2021
:check:
Mid Alumni Discount
Certified 12 months or 24 months
Anniversary emails with unique coupon
Happy Anniversary - Personalized/Automated
(To Launch Q1 2021)