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FACTOR THAT INFLUENCE ONLINE PURCHASE DECISION - Coggle Diagram
FACTOR THAT INFLUENCE ONLINE PURCHASE DECISION
Phenomena or situation in online puchasing
Transform the internet into a powerful force
Anytime time and any location
Allow directly buy goods and service using web browse
Traditional versus online
Percentages of people who purchasing online
80% people who prefer to purchase online
20% people who refer to purchase physical store
Comparison Between Tradisional/Physical Store And Online
Display
Physical Store : Can touch
Online Store : Can see only
Location
Physical Store : Does not changed
Online Store : Constantly changed
Expenses
Physical Store : Big budget
Online Store : Small budget
Communication
Physical Store : Easy
Online Store : Difficult
Technology
Physical Store : Limited
Online Store : Unlimited
Factor influencing purchasing online
Product
Secure and Privacy
Return policy
Customer reviews
Payment option
Time
Delivery method
Convinience
Advantages Of Online Purchasing
Better Price
Convenience
Variety
Fewer Traps
Discreet Shopping
Disadvantages in online purchase
Lack of security
Accuracy of item
High shipping cost