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Q1. The 9 Cs of Illy - Coggle Diagram
Q1. The 9 Cs of Illy
Introduction
Background
Who are stakeholders?
Why is stakeholder analysis important?
What is an organization?
About the document
Why the structure
How to read the document?
What is the structure?
Your view?
1.Commissioners
Those who pay the organization to do things
Owners
The Illy family
Why do we call them the commissioners of Illy
How do they influence work in the organization?
What is their source of power?
How do they influence the organization culture?
What is their level of interest in Illy?
What will be their stance in times of change?
Customers
Those who acquire and use the organization's products
Hotels, Restaurants, Cafes
Get names of Coffee entrepreneurs or Baristas working with Illy
Why do we call them the customers of Illy
How do they influence work in the organization?
What is their source of power?
How do they influence the organization culture?
What is their level of interest in Illy?
What will be their stance in times of change?
Collaborators
Those with whom the organisation works to develop and deliver products
Researchers and Trainers
Universita del Caffe
How do they influence work in the organization?
What is their source of power?
How do they influence the organization culture?
What is their level of interest in Illy?
What will be their stance in times of change?
Why do we call them the collaborators of Illy?
Contributors
Those from whom the organisation acquires content for products
Producers and Growers
Ngororero Coffee Washing Station, represented by Ms. Philotée Mukiza
Why do we call them the contributors of Illy
How do they influence work in the organization?
What is their source of power?
How do they influence the organization culture?
What is their level of interest in Illy?
What will be their stance in times of change?
Channels
Those who provide the organisation with a route to a market or customer
Distributors
Narang Access Pvt Ltd.
Why do we call them the channels of Illy
How do they influence work in the organization?
What is their source of power?
How do they influence the organization culture?
What is their level of interest in Illy?
What will be their stance in times of change?
Commentators
Those whose opinions of the organisation are heard by customers and others
Experts
Elisabetta Illy, Marino
http://unicaffe.illy.com/en/projects/publications
Why do we call them the commentators of Illy
How do they influence work in the organization?
What is their source of power?
How do they influence the organization culture?
What is their level of interest in Illy?
What will be their stance in times of change?
Consumers
Those who are served by the organisation’s customers, e.g. end users
General Public
Amanda Champion, Veronica Lombard & Fifth, Vanessa Kaufman
https://www.illy.com/en-us/coffee-machines
Why do we call them the consumers of Illy
How do they influence work in the organization?
What is their source of power?
How do they influence the organization culture?
What is their level of interest in Illy?
What will be their stance in times of change?
Champions
Those who believe in and will actively promote the project
Advocates
ANDREA BOCELLI, Amanda Champion, Veronica Lombard & Fifth, Vanessa Kaufman
https://www.illy.com/content/illysite/en-us/live-happilly/unique-stories/andrea-bocelli
https://www.illy.com/en-us/coffee-machines
Why do we call them the champions of Illy
How do they influence work in the organization?
What is their source of power?
How do they influence the organization culture?
What is their level of interest in Illy?
What will be their stance in times of change?
Competitors
Those working in the same area who offer similar or alternative services
Competitors
Starbucks
PJ’s Coffee
Scooter’s Coffee
Brioche Doree
Biggby Coffee
Why do we call them the competitors of Illy
How do they influence work in the organization?
What is their source of power?
How do they influence the organization culture?
What is their level of interest in Illy?
What will be their stance in times of change?
Appendices
Concept Map
Conclusion