Q1. The 9 Cs of Illy

1.Commissioners

  1. Customers
  1. Collaborators
  1. Contributors
  1. Channels
  1. Commentators
  1. Consumers
  1. Champions
  1. Competitors

Those who acquire and use the organization's products

Those with whom the organisation works to develop and deliver products

Those from whom the organisation acquires content for products

Those who provide the organisation with a route to a market or customer

Those whose opinions of the organisation are heard by customers and others

Those who are served by the organisation’s customers, e.g. end users

Those who believe in and will actively promote the project

Those working in the same area who offer similar or alternative services

Those who pay the organization to do things

Researchers and Trainers

Producers and Growers

Experts

General Public

Hotels, Restaurants, Cafes

Distributors

Owners


Ngororero Coffee Washing Station, represented by Ms. Philotée Mukiza

Narang Access Pvt Ltd.

Amanda Champion, Veronica Lombard & Fifth, Vanessa Kaufman
https://www.illy.com/en-us/coffee-machines

Advocates

Competitors

The Illy family

Why do we call them the commissioners of Illy

How do they influence work in the organization?

What is their source of power?

How do they influence the organization culture?

What is their level of interest in Illy?

What will be their stance in times of change?

Get names of Coffee entrepreneurs or Baristas working with Illy

Why do we call them the customers of Illy

How do they influence work in the organization?

What is their source of power?

How do they influence the organization culture?

What is their level of interest in Illy?

What will be their stance in times of change?

Universita del Caffe

How do they influence work in the organization?

What is their source of power?

How do they influence the organization culture?

What is their level of interest in Illy?

What will be their stance in times of change?

Why do we call them the collaborators of Illy?

Why do we call them the contributors of Illy

How do they influence work in the organization?

What is their source of power?

How do they influence the organization culture?

What is their level of interest in Illy?

What will be their stance in times of change?

Why do we call them the channels of Illy

How do they influence work in the organization?

What is their source of power?

How do they influence the organization culture?

What is their level of interest in Illy?

What will be their stance in times of change?

Why do we call them the commentators of Illy

How do they influence work in the organization?

What is their source of power?

How do they influence the organization culture?

What is their level of interest in Illy?

What will be their stance in times of change?

Why do we call them the champions of Illy

How do they influence work in the organization?

What is their source of power?

How do they influence the organization culture?

What is their level of interest in Illy?

What will be their stance in times of change?

Why do we call them the consumers of Illy

How do they influence work in the organization?

What is their source of power?

How do they influence the organization culture?

What is their level of interest in Illy?

What will be their stance in times of change?

Starbucks
PJ’s Coffee
Scooter’s Coffee
Brioche Doree
Biggby Coffee

Why do we call them the competitors of Illy

How do they influence work in the organization?

What is their source of power?

How do they influence the organization culture?

What is their level of interest in Illy?

What will be their stance in times of change?

Introduction

Background

Who are stakeholders?

Why is stakeholder analysis important?

About the document

Why the structure

Your view?

How to read the document?

What is an organization?

What is the structure?

Conclusion

Appendices

Concept Map