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How to sell more to retailers, When in market on big retailers, When on…
How to sell more to retailers
Your own product knowledge
DBR Meeting to understand retailers and wholesalers
Total counters
Identify Retailers - Big , Medium Small
Relation of Dealer and transaction
Capacity of distributor
Align distributor to sell
When in market on big retailers
No Smoking/ Guthka
Dont attend phone call on counter
Undivided attention
Ettiquets
No spitting or bad manner
No hand in pocket
When on counter
Market Knowledge
Highest Pack Size sell
Competitor
Plain or Offer
Salutation
Product knowledge
Quality
Range
Consumer Offer
Interest Level
Look into his eyes
If he asks question
Attention
Our Focus
Sell large Quantity
Decide with distributor capacity of Dealer
start with big offer
Negotiate and Settle
Range Selling
Distributor Cooperation
Scheme
Hook
How you communicate
First tell General Scheme
Wait for his reaction
Make him realise that he is important
Give one day scheme