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guy kawasaki - Coggle Diagram

- - - - authentic, athletic performance
- - - - As most companies define them self of what they do not the benefits
        
        You define yourself as we cut blocks from lakes then you remain a ice harvester.
      - if you define yourself as we make a mechanical gadget called a refrigerator
        
        Then you stay on the next curve
- - - - cares about the interface
    - - lots of features
      - lots of functionality
      - eg: every sandal has one purpose and that is to protect your feet.
        
        The reef sandal has a beer opener
        
        meaning it has twice the purpose
        
        therefore it is has twice the depth of other sandals
    - - totality of the product
      - eg: software business
        
        not only software, DVD,
        
        it is also the webinar, the documentation
    - - make you more creative
      - more productive
      - chances the meaning of your life
      - enhances you
      - eg:
        
        mac book
        
        becomes one with you
        
        windows
        
        have to fight it
    - - eg: ford (MyKey)
        
        allows you to program the top speed of the car
- - - - it was none of that
    - - made apple successful
- - - - bottom right
        
        something of great value but no uniqueness
        
        compete on price
      - top left
        
        something of great uniqueness but no value
      - bottom left
        
        com corner
        
        something that is not valuable and not unique
      - top right corner
        
        you want to be in this corner
        
        something is unique and valuable
        
        engineer, marketing people
- - - - 10 slides
      - 20 minutes
      - font size 30
- - - - it is actually: rich and famous equals to lucky not smart