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Retailoring Retail for a Mobile-First World, BRANDON ARTURO ACEVES SORROZA…

- - - - They’re all close by, but to make your decision, you need to know if a store carries your preferred brand, if there are any sales or coupons available, and if the overall experience you get there will be positive.
- - - - More than ever, customers do their own research and are knowledgeable, yet they still expect the people who are representing a company to know more about the products than they, the customers, do.
  - - - If two people walked into a retail location, for instance, the only way to know which of them was a more valued customer (and should take priority) was if the store clerks had interacted with each of them in the past and took note of it.
        
        Now, technology makes it possible to recognize customers by logging, and accessing, their history.