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SMMC G6 [CS-1], G6 group members - Coggle Diagram
SMMC G6 [CS-1]
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Horizontal scope
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Example:ITT Corporation
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ITT 2011 Breakup
Split into 3 parts – water technology (Xylem), defense
(Exelis), and engineered parts (“new” ITT)
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BCG matrix
central idea
a corporation needs to be active in different businesses, that are at various stages of their industry life-cycle.
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meaning
map on the BCG matrix are the company's businesses, whose needs and performance will evolve over time
goal
create a portfolio of SBUs, that is well-balanced between current and future success, and between resource availability and resource needs
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explaination
the bubbles in this BCG matrix illustrate the business units or SBUs of a company with the larger bubbles representing larger businesses by revenue
These SBUs are then categorized into four types,based on where they are in the matrix
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question marks
SBUs with fast-growing markets, and strong market share
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stars
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there's less need to invest in these businesses and they will likely be yielding excess cash due to the company strong position and that cash can be redeployed elsewhere
cash cows
there are the question marks, which are in fast-growing markets, but where the company is yet to establish a strong presence
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emphasize the redeployment of cash, from businesses that had too much of it to others that needed it
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