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Yasher Koah Inc. - Coggle Diagram

- - - - Reaching the right audience
      - To engage with your audience
      - To motivate your audience to take action
        
        Efficient spending on your campaign
      - Return on investment (ROI)
    - - Builds your brand
      - Puts the consumer in control
      - Provides convenience
      - Increases satisfaction
      - Drives brand loyalty
      - Reduces the selling cycle
      - Reduces the cost of sales
      - It is measurable
      - Provides targeted results
      - Cost effective
    - - Digital marketing is about generating sales and capturing leads from
      - customers that are searching on the Internet for answers.
    - - “Digital marketing” is the process of building and
      - maintaining customer relationships through online activities
      - to facilitate the exchange of ideas, products and services
      - that satisfy the goals of both parties
    - - Website design (user experience)
      - Search engine optimization (SEO)
      - Pay per click (PPC)
      - Social media marketing (SMM)
      - Email marketing
      - Display advertising (banner ads)
      - Affiliate marketing
      - Content marketing
      - Online reputation management (ORM)