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Topic 5 : Ethical and Legal Consideration - Coggle Diagram
Topic 5 : Ethical and Legal Consideration
Two rules of Thumb
Do not lie to the press, even if full disclosure is not possible
Do not allow legal perspective on issues to determine corporate policy or response on any given issues.
Legal obligations for PR practitioners
Defamation
Invasion of privacy
Copyright, trademark laws and patents
Contract
The internet
Defamation
TWO types of Libel
Criminal Libel
Civil Libel
criteria make a statement libelous
Publication of falsehood
Damage to reputation,person or income
Identification of injured party
Malice or Negligence in information handling
Defamation of persons or organizations
successful Defenses Against Libel
Privilage
Fair comment
Truth
Invasion of privacy
Appropriation or the unauthorized commercial use of an entity's picture, likeness, or name
Publication of private information
Intrusion or the surreptitious observation of an entity's activities
false light
Defense on Invasion of Privacy Charges
Obtain written consent from potential sources of legal suit
Especially in defense are signed release forms of legal responsibility
Protected Intellectual Property Right
copyright
the legal protection afforded to the author or of a formalized method of communication or artistic expression
trademark law
the names and logos of products or product brands which are legally protected for exclusive or licensed commercial use
patents
patents give the inventor the exclusive right to duplicate their design
Contract
Legal documents that specify the actions and expectation of two or more parties for the protection of each
Contract stipulate
what each can do in the relationship
under what circumstances they can act
what monetary and/or productive compensation will be received
Internet
Laws and regulations also apply to the internet
Privacy ( Invasion of Privacy)
Information Accuracy & Access to Information ( Defamation )
Intellectual Property Rights ( Copyright & Trademark )