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(CEO Geneen undertook an aggressive strategy of diversification, Over time…
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ITT 2011 Breakup
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Split into 3 parts – water technology (Xylem), defense
(Exelis), and engineered parts (“new” ITT)
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Horizontal scope
BCG Matrix
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The strategic goal of using this tool is to create a portfolio of SBUs,
Either divest businesses or invest in fast-growing ones. In order to build strong positions in them.
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