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MANAGING BRANDS OVER TIME - Coggle Diagram
MANAGING BRANDS OVER TIME
REINFORCING BRANDS
Maintaining Brand Consistency
Market Leaders and Failures
Consistency and Change
Protecting Sources of Brand Equity
Fortifying versus Leveraging
Fine-Tuning the Supporting Marketing Program
Non-Product-Related Imagery Associations
Product-Related Performance Associations.
REVITALIZING BRANDS
Expanding Brand Awareness
Identifying Additional or New Usage Opportunities
Identifying New and Completely Different Ways
Improving Brand Image
Identifying the Target Market.
Repositioning the Brand
Changing Brand Elements
ADJUSTMENTS TO THE BRAND PORTFOLIO
Acquiring New Customers
Migration Strategies
Retiring Brands
Obsoleting Existing Products.