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Marketing - Coggle Diagram
Marketing
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Niche Marketing
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One-to-one marketing means developing a unique mix of goods and services for each individual customer.
If you develop products and promotions to please large groups of people, you talk about mass marketing.
The goal of relationship management is to keep individual customers over time by offering them new products that exactly meet their requirements.
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Marketing Research
The analysis of markets to determine challenges and opportunities. Furthermore, it finds the information needed to make good decisions.
Have to define the question (problem or opportunity) On top of that, the present situation is also determined.
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Secondary data is information that has already been compiled by others and published in journals and books or made available online.
It is wisely to gather secondary data first, before focusing on primary data to avoid unnecessary expenses.
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Consumer Market
The total consumer market consists of a lot of people. Because consumer groups differ greatly in for example, age, income, taste and education, a business usually can’t fulfil the needs of everyone. So, it must decide which group to serve. There exist different types of segmentation:
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Marketing Enviorment
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The process of identifying the factors that can affect marketing success is called environmental scanning.
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The process of planning and executing the conception, pricing, promotion, and distribution of services and goods.
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