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CHAPTER 5: FACTORS THAT INFLUENCE ONLINE PURCHASING DECISION - Coggle…
CHAPTER 5: FACTORS THAT INFLUENCE ONLINE PURCHASING DECISION
1) SITUATION IN ONLINE PURCHASING
Turned into an important distribution and communication channel
Any time and any location
Allow directly buy goods and services using a web browser
Transform the internet into a powerful force
Most of us take really important nowadays
Traditional versus online
3) FACTOR THAT INFLUENCE ONLINE PURCHASING
CONVENIENCE
RETURN POLICY
SECURE AND PRIVACY
DELIVERY METHOD
PRODUCT
TIME
PAYMENT OPTIONS
CUSTOMERS REVIEW
5) BENEFIT OF ONLINE PURCHASING
CONVENIENCE
VARIETY
BETTER PRICE
FEWER TRAPS
DISCREET SHOPPING
7) ISSUES OF ONLINE SHOPPING
NON CONFORMITY WITH ORDER
COUNTERFEIT PRODUCTS
FAKE WEB TRADERS
DELIVERIES ARRIVING LATE
DEFECTIVE PRODUCT
CHARGED AN ADDITIONAL/UNEXPECTED FREE
NON DELIVERY
2) PERCENTAGES PEOPLE WHO PURCHASING ONLINE
59% EASY TO COMPARE PRICE
58% NO CROWD
67% MORE VARIETY
55% LESS PRICES
73% ARE TIME SAVING
SPEND LESS ON GAS
30% LESS TAXES
3% OTHERS
6) DISADVANTAGE IN ONLINE PURCHASE
ACCURACY OF THE ITEM
LACK OF THE SECURITY
DIMINISHED INSTANT SATISFACTION
UNEXPECTED SHIPPING COST
PERSONALLY CHECK THE ITEM
4) COMPARISON BETWEEN TRADITIONAL/PHYSICAL STORE AND ONLINE
TRADITIONAL
CAN TOUCH THE PRODUCT
LIMITED
BIG BUDGET
EASIER
DOES NOT CHANGED
DIFFERENCE
PHYSICAL STORE
SMALL BUDGET
DIFFICULT
UNLIMITED
CONSTANTLY CHANGED
CAN SEE ONLY
ADVANTAGES
TOUCH AND FEEL PRODUCTS
DIRECT AND LESS CONFUSI0N
FACE TO FACE COMMUNICATION
EASY TO RETURN THE PRODUCT
DISADVANTAGES
DIFFERENT PAYMENT METHOD
DIFFERENCE PRICE BETWEEN THE OTHER STORE