Uniqueness consists of three aspects: 1) Unique capabilities that cannot be traded easily across companies. For example, interpersonal relationship with the business community and local authorities is such a capacity. It is individually embedded and cannot be sold to another company, particularly foreign one. 2) Unique capabilities that cannot be easily substituted. For example, a local partner with good government relationships is an absolute necessity for selling in government-controlled markets. 3) Unique capabilities that cannot be independently developed or replicated within a reasonable time frame. For example, it was extremely difficult, if not impossible for GE, as an American company, to independently develop a close relationship with the powerful European players. GE therefore had to turn to Snecma, a company that had a strong French identity and was closely linked with Airbus and its French and German partners.