Product & Service - Coggle Diagram
Product & Service
-a fair degree of pre-planning,information search and price comparison and the purchases are made less frequently.
-the purchase of these goods requires very little effort and are often relatively inexpensive.
-often characterized by extensive search and an extreme reluctance to accept substitutes for the choose product.
-product that the consumer does not actively seek out and may not even be aware of them.
-individual,unique brand name of each product.
-multiple items under the same brand name.
-brands that are created and owned by a certain retailer or distribute.
-corporate is used as a product brand name.
-no name at all on the product and is white and black.
-An agent in which one firm sales another firm to right to use the brand.
-an agreement between two brands.
-a form of co-branding in which branded materials are used as ingredients or components parts of another branded.
Branding can be described as the personality
of the product.such as name,team,sign or symbol.
Product line and mix
-a group of brands that are closely related in terms of their functions and benefits they provides.
-total set of brands marketed in a company.