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Chapter 3 - Coggle Diagram
Chapter 3
Learn about the 6 element which named SOSTAC model
Strategies - how do we get there
Objectives - where do we need to do
Tactics - the usage of digital tools
Sitution analysis - means where we are
Actions - How and what we decide actions plan
Control - how improvement that can get result
Learn about type of display marketing which has 5 types
Target by interest
Contectual targeting
Target by website placement
Topic targeting
Remarketing
Learn about the advantages of online marketing
More faster
Price afforable
Reach huge amount of audiences
Overview of online marketing
Understand CPM
Understand CPC
Understand CPA