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PRODUCT & SERVICE - Coggle Diagram
PRODUCT & SERVICE
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SERVICE
intangibility, can see can feel
inseparability, provided & consumed at the same time
perishability, cannot be stored
variability, quality will be affected
LIFE CYCLE
Introduction, Growth, Mature & Decline
PRODUCT LINE
Created under single brand, focus on same market
PRODUCT MIX
A.k.a product assortment, have multiple lines of products