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Value Creation in Buyers to Sellers Relationships, 1 - Coggle Diagram
Value Creation in Buyers to Sellers Relationships
5 Dimension of service quality
Assurance
Empathy
Attentiveness
Tangible
Responsiveness
Reliability
Marketing mix
Place
Price
Product
Promotion
Integrated Marketing Communication(IMC)
Allows salespeople to solidify their client relationships by
referring to a well-known, consistent corporate message
Brand Equity
Perceived quality
Brand association
Brand awareness
Brand Loyalty
Communicating Value in
the Sales Message
Channel deliverables (supply chain)
Integrated marketing communications (IMC)
Product quality
Synergy between sales and marketing
2
Quality of the buyer-seller relationship (trust)
Service quality
Execution of marketing mix programs
Salesperson professionalism
3
Brand equity
Corporate image/reputation
Application of technology
Price
Increasing the Value to the Customer
Lower benefits by less than the
reduction in costs.
Reduce costs
Raise benefits by more than the
increase in costs
Raise benefits and reduce costs
Raise benefits
1