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Products and Services - Coggle Diagram
Products and Services
Various Branding Methods
Store Brands
Corporate Branding
Family Brand
Generic Brands
Individual Brands
Licensing
Co-branding
Ingredient Branding
Consumers Goods
Shopping Goods
Specialty Goods
Convenience Goods
Unsought Goods
Characteristic of Services
Perishability
Variability
Intangibility
Inseparability
Product Strategies (Ansoff Matrix)
Product development methods
Market development methods
Market penetration methods
Diversification methods
Product Life Cycle
Growth
Maturity
Introduction
Decline
Packaging Levels
Second-level Package
Third-level Package
First-level Package
Types of Labeling
Informational labeling
Universal product code (UPC)
Persuasive labeling
Tangible and Intangible product
Product Line and Product Mix