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Products, Branding - Coggle Diagram
Products
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Types of products
1.Tangible products (Physical Object)
2.Intangible products (Things that can't be touched and seen)
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Tangible Product
Convenience Goods
➟Purchased by customer frequently.
➟Low price, find it anywhere, available in most of the convenient location
➣Toothpaste, Coca-Cola, Newspaper
Shopping Goods
➟Less frequently purchase
➟Need to do some comparison between the price/design/quality of the products
➟Higher prices, only get few outlets at one location
➣Furniture, Laptop, Television
Specialty Goods
➟Special characteristics, brand identification
➟Need to find which brands will give them high and better quality.
➟Customer needs to do extensive research for the chosen products.
➣Rolex, Mercedes Benz
Unsought Goods
➟People don't actively look for the products in market.
➣Home alarm, Smoke detector, Health insurance
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Products Line
-a group of brands that are closely related in terms of their functions and benefits they provide.
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Branding
Branding can be described as the personality of the product.it is its name, term,
sign, symbol or design or a combination of these items to indicate the identity.
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