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Communication using electronic media channel - Coggle Diagram
Communication using electronic media channel
Online Public Relationship( E-PR)
Advantages
Reach
Cost
Credibility
SEO
Brand-enhancement and protection
Disadvantages
Not controlled Discipline
OPT-In -Email
Advantages
Relative low cost of fulfillment
Direct response medium encourages immediate action
Faster campaign deployment
Ease of personalization
Disadvantages
Deliverability
Renderability
E-mail response decay
Communication preference
Resource intensive
Display Advertising
Advantages
Cheap
Boost Brand Recognition
Easy to Create
Disadvantaged
Widely ignored
Limited
Little information
Blocked
Social media marketing (VIRAL& WOM)
Advantages
Increase the new cycle
Reach large audience
Fun and attractive method
Disadvantages
Takes time and effort
Negative reputation
Viral
Brand Blogging
Influencers
Viral marketing
Buzz marketing
Search Engine Marketing(SEM)
Keyword Research
Competitive Analysis
Traffic Monitoring
Information Architecture
Title Tags
Social Meida
Link building
Page content