Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas. It uses communication, distribution, and pricing strategies to provide customers and other stakehold-ers with the goods, services, ideas, values, and benefits they desire when and where they want them. It involves building long-term, mutually rewarding relationships when these benefit all parties concerned.
Research shows that companies that consistently reward employees with incentives and recognition are those that perform best, while disgruntled, disengaged workers cost the United States economy upward of $350 billion a year in lost productivity.
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