Deutsche Telekom Laboratories as a Testbed for
Modern Technology and Innovation Management
Has been set up with the ambition to be one
of the leading places for corporate research and innovation in the industry.
Innovation research and management science as well as operational specifics
and practical experience are the foundation of applied technology and innovation management at Telekom Laboratories
Telekom Laboratories has completed its first five years of operation sufficient time to validate wich approaches proved successful and wich not.
The implementation and innovation management oriented “Innovation Development” unit
of Telekom Laboratories
Has proved a very successful and extraordinary
testbed for advanced methods in the management of technology and innovation coming from science.
Telecommunications industry is undergoing radical technological change, the approaches described here can be seen as howtos for dealing with technology snocks (Arnold 2003)
The network architecture has moved from single "stovepipes" to a delayeredannd modular production leading to easier and faster deployment of new services involving more market players, whereas the standardization of interfaces is bringning in millions of additional innovators
Major network operators have to compete in an open standardized environment with a high degree of complexity caused by the large numbers of products and innovators, as well as the continuous uncertainty of future markets and technologies
Deutsche Telekom Laboratories has been established as a public-private
partnership together with the Berlin Institute of Technology in order to enhance innovative capabilities in basic and applied research.
Telekom Laboratories provides a
suitable context for collaborative research with external partners such as universities, non-university research institutions, and other companies
These joint research projects also aim at reducing
the risk of innovation for the participating partners
Consist of Strategic Research and Innovation Development.
Innovation Development is organized in five focus fields
of innovation. Highly innovative research is not directly controllable while innovation often results from serendipity.
Telekom Laboratories follows a two-directional strategy
On the one hand innovation development fostersinnovation extending corportate roadmap, whereas Strategic research follows a"grass root strategy" by cultivating several ideas without directly referring to their use within Deutsche Telekom at all times
This environment is essential for creative and innovative performance separate from the day-to-day business
These specific working conditions attract highly innovative researchers from all over the world.
Innovation happens at the edge of knowledge fields and disciplines.
Telekom Laboratories takes into account the importance of interdisciplinary
collaborative research within a multi-cultural organization
Interdisciplinarity is one of the structure-forming elements of organizational design.
Within the project fields, computer scientists, economists, software and electrical engineers, designers, psychologists ands sociologists work closely together, leading to a strong, interwoven technological and socio-economic competence.
Topics of innovation management
Detecting weal signals in the enviroment, acquiring information in a world of knowledge, and identifying the areasof differentiation through R&D.
Organizing to get the most out of openness with the appropriate structures as well as integrating research and business partners.
Integrating customer feedback as an essential aspect of early market
research in the open innovation processes.
Methods of early stage new product development based on enterprise
architecture, modularization, and the idea of building blocks.
Implemeting and tracking the exploitation of innovation results in the business units and applying new alternative methodical routes of with venturing aspects.
REFLEXIÓN
Interesante lectura no tenia idea que existiera o hubiera un lugar como tal encargado de hacer pruebas o generar nuevas ideas para la innovación de nuevas tecnologías o tecnología moderna, me gusto que en la lectura abarcaran puntos importantes como sus estrategias que tienen como fin nuevas innovaciones y que para que esto se lleve a cabo se necesita cierta organización y una disciplina la cual es necesaria para el diseño organizacional, al igual que hay que tomar en cuenta al momento de manejar una nueva tecnología es necesario conocer el mercado y en el medio en el que se encuentre.