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Ethical and Legal Issues, Ethical behavior - Coggle Diagram
Ethical and Legal Issues
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Conflicting Objectives
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Customer Objectives
Solve problems, satisfy needs.
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Code of Sales Conduct
Meanwhile salespeople are under separate pressure from their managers to maximise sales, and from regulators to obey rules.
To reconcile these contradictory demands, salespeople have to make difficult judgments, based on complex and ethical dilemmas.
Customers demand sales professionals who are trustworthy and willing to hold themselves to account. They also expect them to add value to their business.
The APS (Association of Professional Sales) exists to help its members succeed in making good judgments routinely by issuing code of sales conduct.
Code of Sales Conduct
Provide our customers with a buying experience in which we “do the right thing and thereby get the right results”.
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