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Social Commerce, Target Audience (Separated by interests) Use different…

- - - - REM - Stage
        RE-Targetin's trigger
        
        watch video at least 50-95%
        (According to the content of the video)
        
        someone Add to Cart or Initial Checkout in website(excluded someone had purchase)
        
        Goal: conversion, lead, message
        
        Promotion
        
        Ad 1
        
        Ad 2
        
        .............................................................or more
        
        Benefit
        
        Ad 3
        
        .............................................................or more
        
        KOL Videos
        
        Ad 3
        
        .............................................................or more
        
        Key Metrics
        
        Re-targeting Reach
        
        Purchases
        
        Cost Per Purchase
        
        Messages
        
        Cost per message
        
        Leads
        
        Cost Per Leads
        
        KPI
        
        ＞daily avg. retargeting reach (80%)
        
        ＞daily avg. order in a prior month
        
        ROAS
        
        300 Unique/Month(New Start Conversation)
        
        Cost per message < $NT150
        
        100 Leads/Month
        
        CPL - $NT100