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COMMUNICATION USING ELECTRONIC MEDIA CHANNEL Type of Media Channels -…
COMMUNICATION USING ELECTRONIC MEDIA CHANNEL
Type of Media Channels
Search Engine Marketing (SEM)
Gaining listing the search engine results pages of the major search engine
Eg: Google, Bing and YouTube
Advantages
Good for short term advertising campaigns
Easy to measure results and conversion
Instant search engine visibility
Disadvantages
Offline advertising
Can get expensive very quickly
Poor return on advertising spend
One-public-relation (E-PR)
Advantages
Brand enhancement and protection
Search engine optimisation
Credibility
Reach
Cost
Disadvantage
Not controlled discipline
Closely associated with improving results from many of the other electronic marketing communications techniques
Opt-in-email
Advantages
Direct response medium encourages immediate action
Faster campaign deployment
Ease of personalization
Relatively low cost of fulfillment
Disadvantages
Email response decay
Communication preference
Renderability
Resource intensive
Deliverability
A term when someone is given the option to receive 'bulk' email, which is mean email that is sent to many people at the same time
Display Advertising
Advantages
Cheap
Boost brand recognition
Easy to create
Disadvantages
Limited
Little information
Widely Ignored
Blocked
Advertising on websites, includes many different formats and contain items such as text, images, flash, video and audio
Social Media Marketing (Viral & WOM)
Advantages
Reach large audience
Fun and attractive method
Increased the new cycle speed
Disadvantages
Takes times and effort
Negative reputation
Creating a message that is positively / negatively. Continuously affects more people and spreads