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CHAPTER 6: COMMUNICATION USING ELECTRONIC MEDIA CHANNEL Type of media…
CHAPTER 6:
COMMUNICATION USING ELECTRONIC MEDIA CHANNEL
Type of media channels
1) Search Engine Marketing (SEM)
Advantages
Easy to measure results & conversion
Instant search engine visibility
Good for short term advertising campaigns
Eg: Bing, YouTube & popular country-specific engines.
Disadvantages
Off line advertising
Can get expensive very quickly
Poor returns on advertising spend
Gaining listings in the search engine results pages of the major search engine
2) Opt-In-Email
A term when someone is given the option to receive 'bulk' email which mean email is sent to many people at the same time
Advantages
Faster campaign deployment
Ease of personalization
Direct response medium encourages immediate action
Relatively low cost of fulfillment
Disadvantages
E-mail response decay
Communication preference
Resource intensive
Renderability
Deliverability
3) Online Public Relationship (E-PR)
Advantages
Credibility
Search engine optimisation
Cost
Brand-enhancement & protection
Reach
Disadvantages
Not controlled discipline
There is closely associated with improving results from many of the other electronic & Enables you to connect & respond
5) Social Media Marketing (Viral & WOM)
Continuously affects more people & spreads
Advantages
Reach large audience
Fun & attractive method
Increased the new cycle speed
Creating a message that is positively / negatively
Disadvantages
Takes times & effort
Negative reputation
Process of gaining attention of customer through social media sites such as Facebook & Twitter
4) Display Advertising
Advertising on web sites such as text, images, flash, video & audio
Advantages
Boost brand recognition
Easy to create
Cheap
Disadvantages
Limited
Little information
Widely ignored
Blocked