I'm sure you've already been faced with the following situation: you receive a request from your CFO or CEO at 6:30 pm asking why the stock is fluctuating, what are the anomolies. At that point, stop me if I'm wrong but most of your contacts won't be available, you look at bloomberg or reuters self analyze, use you have access to internal knowledge of the company which is relevant, but your network not always available for a quick answer, you do additional research and best case , you won't see who exactly who traded, this is where ALERT comes in as it gives access to those 70% that will enable you to answer your CEO