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COMMUNICATION USING ELECTRONIC CHANNEL - Coggle Diagram
COMMUNICATION USING ELECTRONIC CHANNEL
TYPES OF PLATFORM
Search Engine Marketing (SEM)
Online Public Relation (E-PR)
Display Advertising
Social Media Marketing including Viral & WOM
Opt-In Email
Search Engine Marketing (SEM)
Gaining list of search engine results pages of major reseach
For example Google,Bing, Youtube and popular country
Search Engine Optimisation
Link building
Page content
Competitive analysis
Keyword research
Social media
Information architecture
Traffic Monitoring
Tittle tags
Advantages
Good for short term advertising campaigns
Easy to measure results and conversion
Instant search engine visibilty
Disadvantages
Poor returns on advertising spend
Off line advertising
Can get expensive very quickly
Online Public Relationship (E-PR)
Closely associated with improving results from many of the other electronic marketing communication techniques
Advantages
Reach
Cost
Brand-enchament and protection
Search engine optiimisation
Credibility
Disavantages
Not controlled discipline
OPT in Email
A term when someone is given the option to receive bulk email.
Advantages
Low cost of fulfillment
Direct response medium encourages immediate action
Faster in campaign deployment
Ease of personalization
Disadvantages
Deliverability
Renderability
Email response decay
Communication preference
Resource intensive
Interactive Display Advertising
Advertising on websites
Includes many different formats and contains items such as text, images, flash, video and audio,
Advantages
Cheap
Boost brand recognition
Easy to Create
Disadvantages
Widely Ignored
Limited
Little Information
Blocked
Social Media Marketing
Process of gaining attention of customers trough social media sites
For example facebook, twitter instagram and many more
Advantages
Increased the new cycle speed
Reach large audience
Fun and attractive method
Disadvantages
Takes times and effort
Negatif reputation
Viral
Creating a message that is positively or negatively
Continuously effects more people and spreads
WOM
Buzz marketing
Viral marketing
Brand Blogging
Influencers