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CHAPTER 6: COMMUNICATION USING MEDIA CHANNEL - Coggle Diagram
CHAPTER 6:
COMMUNICATION USING MEDIA CHANNEL
Type of platform
Search Engine Marketing
Online Public Relation
Opt-in-email
Display Advertising
Social Media Marketing including Viral & WOM
Communication Technique
Advantage
Good for short term advertising campaigns
Easy to measure results and convertion
Instant search engine visibility
Disadvantage
Poor return on advertising spend
Offline advertising
Can get expensive very quick
Online-Public-Relationship
Advantage
Reach
cost
creadibility
search engine optimisation
Disadvantage
Not control discipline
OPT-IN-EMAIL
Advantage
Relative cost of fulfillment
Direct respond medium encourage immediate action
Faster campaign deployment
Ease of personalization
Disadvantage
Deliverability
Rendability
E-mail respond decay
Communication preference
Resource intensive
Interactive Display Advertising
Advertising on web site
Advantage
Cheap
Boost Brand Recognition
Easy to create
Disadvantage
Widely ignored
Limited
Little information
Blocked
Social Media Marketing
Process of gaining attention of customer through social media site
For example
Facebook
WhatApp
Twitter
Viral
Creating a message that is positively/negatively
Continuous affects more people and spread
WOM
Buzz Marketing
Viral Marketing
Brand blogging
Influencers