Please enable JavaScript.
Coggle requires JavaScript to display documents.
CHAPTER 4 - E-STORE DESIGN: NAVIGABILITY, INTERACTIVITY & WEB…
CHAPTER 4 - E-STORE DESIGN: NAVIGABILITY, INTERACTIVITY & WEB ATMOSPHERICS
E-STORE DESIGN
Providing product information
Enabling users to move about the side to move about the site
Listing product or service for sale
Providing information to design others features
PURPOSE & SCOPE OF E-STORE DESIGN
Helps the e-retailer market the business & sell merchandise
There are some similarities to traditional (offline) retailing
Scope of e-store design includes layout, visuals, interactivity, information search engines, check out facilities & the posting of policies
IMPORTANT STORE DESIGN FOR E-RETAILERS
Giving a personality to store design
create store image
Importance to consumer perspective
As point to target audience
COMPONENTS OF E-STORE DESIGN
INTERACTIVITY
DEFINITION: Interaction between the user of an e-site and the itself
TYPES OF INTERACTION: Person-machine interaction, person-to-person interaction, user-e-retailer interaction
NAVIGABILITY
DEFINITION: Use to move around the site easily & efficiently, that is without getting lost.
OBJECTIVE: Minimize travel, depth & redundancy when moving around within a site
WEB ATMOSPHERIC
VISUAL LOOK: Use of colors & textures to website
USING MUSIC: 3-D displays, downloadable video clips
THE ROLE OF E-STORE DESIGN
To sell as much possible online or at least enough to make online viable
To solve any problems & sufficient web atmospherics to make it interesting & anjoyable