Please enable JavaScript.
Coggle requires JavaScript to display documents.
Digital Marketing Seminar 9 Case study - Coggle Diagram
Digital Marketing Seminar 9
Case study
Marketing and situational analyses
who are competitors
Fox
Netfilx
Amazon
COST
Cable TV, Streaming
who are the target audience for GoT
Young mani Millennium
Fans of the books
fantasy viewers
sophisticated and passionate people ( e.g. craft beer fans)
Causal viewers/ mass market
Data strategy
How could data be collected and used
Use secondary data
viewers
Email lists
database of existing consumers
join the realm wevsite
allowed fans to share their on family arms on their profiles
ESTABLISH PRODUCT COLLABORATIONS DUE to matching user groups
generate more buzz/adapt the content
Integrated Marketing Campaign
How was the customer journey addressed in their social media campaign?
畫一個表格
CJ
objectives
Social media
How was the customer journey adressed in the other marketing channels
Awareness
posters (went viral, so somhow also socail media)
interest
beer product collaboration
retention
Content Calendar template
Measuring Effectiveness
How do you measure its effectiveness
focus on certain metric