Please enable JavaScript.
Coggle requires JavaScript to display documents.
Different purpose and audiences influence the design and layout of digital…
Different purpose and audiences influence the design and layout of digital graphics
Styles
Related to the genre of the graphic
Overall style should be consistant
For example antique fonts go with historic pieces
Uses of colour
Some are warm cool and neutral
Set moods to colour
Red orange yellow are bright and full of energy
Blues greens purples are cooling
Creat different moods
Neural colour have a wider range of uses
Attract attention
Target certain aspects
Genre and theme affect colours
Darker colours for crime etc
Bright colours for younger audience
Action films bright energetic colours.
Composition
Typical style combines images and text for final product
The layout of these elements combined is called composition
No fixed rules
Key areas
Positioning so that the focus point of the main object or subject is the eye
Using ! leading lines ! to draw the viewers attention to a fous point
Perspective , like lines
Balance , are all elements symmetrical or is something standing out alone or separate on perpouse
Suitable typefaces or fonts
sci fi theme doesn’t work with an antique fashioned font
related to consistency of style in the final product
White space
Blank area in final graphic
Doesn’t need to be white can be any plain colour
If used properly it can separate different elements or parts of the graphic