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Kant's What Matters is Motive Kant_gemaelde_3 - Coggle Diagram
Kant's What Matters is Motive 
Freedom
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to truly act freely you must not choose the "best means to give an end" but instead the "end" itself
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Morality
Categorical Imperative
If the action is represented as good in itself, and therefore as necessary for a will which of itself accords with reason, then the imperative is categorical.
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Hypothetical Imperative
if you want x, then do y.
Ex. If you want a good business reputation, then treat your customers honesty
Reason
Duty
Motive is duty- doing something because its right, not useful/convienent- grants moral worth to that action
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Inclination
If we act out of some motive other than duty, such as self-interest, for example, our action lacks moral worth.
self-interest but also for any and all attempts to satisfy our wants, desires, preferences, and appetites.
Ex. The calculating shopkeeper and the Better Business Bureau:
Duty: not charging an inexperienced shopper extra, because it is dishonest for honesty's sake.
Inclination: not charging an inexperienced shopper extra, because it is dishonest and could affect the bottom like or draw attention from the better business bureau
Strengths
Universal human rights
Kant emphasizes the idea of universal human rights which suggests that all humans should be treated equally under the same ethical system
Rational
Kant's theory takes away emotion and favoritism, focusing solely on rationality
Weaknesses
Too many assumptions
Perfect World Scenario
In a perfect world this Kant's theory would be true but the reality is his claims are challenged by cultural differences and other factors such as mental illness
In some scenario's the consequences do matter and doing the wrong thing is sometimes the better thing to do
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