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Global Marketing Management - Coggle Diagram
Global Marketing Management
Global Marketing Management
The Nestle way
Evolution not revolution
Benefits of Global Marketing
Planning for Global Markets
International Commitment
-Investment, Management, Determination
The planning process
Target Market
Develop the marketing plan
Preliminary Analysis
Implementation and control
Company Objectives and resources
-Clarifies the orientation of the company in that foreign market.
Planning
Corporate planning
Strategic Planning
Tactical Planning
Alternative Market-entry strategies
Strategic international alliances
International Joint Ventures
Consortia
Direct foreign investment
investment within a foreign country
Contractual agreements
Licensing
Franchising
Exporting
Direct
Indirect
Organization for Global Competition
Locus of decision
Where, Who, which, Decisions level for determination
Centralized Vs Decentralized Organizations
Global perspective: The British sell another treasure